The Soil Carbon Coalition is a nonprofit organization working to advance the practice, and spread awareness of the opportunity, of turning atmospheric carbon into water-holding, fertility-enhancing soil organic matter and humus. We are doing this by asking good questions: identifying the successes of local management and leadership via time-series monitoring, with open data, and growing local capacity to ask better questions, and for a shared and shareable intelligence on landscape function, so that land managers can take informed responsibility for soil health and the function of their watersheds.